Privacy Policy

Our policy is to respect and protect the privacy of our users. This policy statement tells you how we collect information from you and how we use it. We follow five core principles of privacy protection in the operation of our Website:

    1. Notice/Awareness of EMA’s information practices
    2. Choice/Consent to provide information
    3. Access/Participation to/in your own data
    4. Integrity/Security of data collected
    5. Enforcement/Redress through self-regulation


This policy statement sets forth EMA information practices concerning the type of data that is collected at the EMA Website. This policy is available through a link on the bottom of EMA’s home page, a practice that is becoming an industry standard location for Website privacy policies.


The following paragraphs describe the type of information EMA collects and the reasons why EMA collects the information. By providing the information requested by EMA’s online forms and by continuing to use EMA’s Website after having an opportunity to review EMA’s privacy policy, you have consented to EMA’s use of the information it collects as described at the point of collection or in this policy.

User-Supplied Information

You may be asked to supply contact information in order to receive information or materials that you request from the EMA Website. We use contact information to send you the information you request when you submit the form. EMA or its affiliates may also use personal contact information to initiate direct contact with the user at a future time via electronic, voice, or written means. Contact will not obligate the user in any way to respond, and an opportunity to request no further contact will be made simultaneously with the contact. The information we collect in this manner is not used for any other purpose.

EMA may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to, or interference with (either intentionally or unintentionally) EMA’s rights or property or other users of the Website, or anyone else that could be harmed by such activities. EMA may disclose user information when we believe in good faith that the law requires the disclosure.

EMA may share aggregate information about our users with business partners and other third parties. For example, we may say EMA’s Website’s audience comes “x” percent from east of the Mississippi River and “y” percent from west of the Mississippi River.

Your IP Address

EMA’s Website collects IP addresses for the purposes of system administration, to generate aggregate information, and to audit the use of our site. When you request pages from EMA’s Website, our servers log your IP address. We do not normally link IP addresses to anything personally identifiable, which means that your session will be logged, but you remain anonymous to us. We can and will use IP addresses to identify a user when we feel it is necessary to enforce compliance with our terms of use of the Website, or to protect our service, site, customers, or others.

Use of Cookies

See our Cookie Policy page.


You may access the data collected by EMA about you by sending a request to the address listed below. If you believe that an error has been made in the accuracy of the data collected from you, EMA will correct such error upon adequate verification of the error and the identity of the person seeking the correction.

If you wish to access, remove or correct any personally identifying data you have supplied to EMA you may do so either by:

    1. sending an email request to; or
    2. sending a letter via the U.S. mail to:

      2355 Highway 36 West, Suite 301
      St. Paul, MN 55113

Please understand that in order to protect your privacy and security, we may also need to take reasonable steps to verify your identity before granting access or making corrections.


To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, EMA has put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.


If for some reason you believe that EMA has not adhered to its privacy policy, please notify us by either of the methods set forth above. EMA will do its best to respond to your concerns and, when appropriate, take steps to correct a problem.

Your Acceptance of These Terms

By using this Website, you signify your assent to this policy statement regarding online privacy. If you do not agree to this policy statement, then please do not use our Website. Your continued use of the EMA Website following the posting of changes to these terms will mean you accept those changes. If you have any questions about this policy statement, the practices of this Website, or your dealings with EMA, you may contact us at addressed given above.

Last Revised: April 28, 2014

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